Defining Brand Relevance
Relevant brands make bold moves that amaze customers, push competitors out of consideration and – at times – define entirely new categories and markets. And they do it while remaining unwaveringly authentic to who they are.
Everything these brands invest in, create and bring to market is designed to meet important needs in people’s lives.
Download the Full IndexThe most well-known name in British confectionary is powered by creative advertising and customer obsession, ranking exceptionally on the key metric of 'makes me happy.' The Cadbury brand consistently engages consumers; and hearing the desire for healthier options, will next year launch a new version of its famous purple liveried Dairy Milk bars with 30% less sugar.
The most well-known name in British confectionary is powered by creative advertising and customer obsession, ranking exceptionally on the key metric of 'makes me happy.' The Cadbury brand consistently engages consumers; and hearing the desire for healthier options, will next year launch a new version of its famous purple liveried Dairy Milk bars with 30% less sugar.
More beloved than it is bemoaned, the NHS provides strong, stable services on which we can rely and depend – and a purpose to serve all – which strikes a compelling chord in the UK. As a nation we’re proud to have a healthcare service free for everyone. Rich or poor, young or old; no-one has to worry about affording good healthcare.
More beloved than it is bemoaned, the NHS provides strong, stable services on which we can rely and depend – and a purpose to serve all – which strikes a compelling chord in the UK. As a nation we’re proud to have a healthcare service free for everyone. Rich or poor, young or old; no-one has to worry about affording good healthcare.
Sky is here to give you what you want to watch! Customers love this brand's fluid viewing experience and with 1.8 million users now signed up to its VIP loyalty scheme, customer exodus has been curbed, meaning other providers will have to fight harder to than ever to win over consumers.
Sky is here to give you what you want to watch! Customers love this brand's fluid viewing experience and with 1.8 million users now signed up to its VIP loyalty scheme, customer exodus has been curbed, meaning other providers will have to fight harder to than ever to win over consumers.
Fans can’t get enough of ‘Discover Weekly’, which delivers a personalised two-hour playlist and Spotify’s ‘Now’ section, which makes suggestions based on time of day.
Fans can’t get enough of ‘Discover Weekly’, which delivers a personalised two-hour playlist and Spotify’s ‘Now’ section, which makes suggestions based on time of day.
These brands make sure their products are available where and when customers need them, deliver consistent experiences and simply make life easier for their customers.
Download the Full IndexVisa is on a mission to win over the Millennials who think plastic is passé and use their phones for everything. It understands the need from consumers to use mobile devices to make payments and as such is doing its best to extend its relevance in a digital age, including adding Samsung Pay and expanding Visa checkout.
Visa is on a mission to win over the Millennials who think plastic is passé and use their phones for everything. It understands the need from consumers to use mobile devices to make payments and as such is doing its best to extend its relevance in a digital age, including adding Samsung Pay and expanding Visa checkout.
Boasting off-the-charts pragmatism with its ever-evolving search functions, maps and translations, Google is proving more indispensable to consumers than any other brand. By integrating itself into multiple aspects of our daily routines and with the rollout of Google Home, many are now finding it to be the butler they’ve always wanted.
Boasting off-the-charts pragmatism with its ever-evolving search functions, maps and translations, Google is proving more indispensable to consumers than any other brand. By integrating itself into multiple aspects of our daily routines and with the rollout of Google Home, many are now finding it to be the butler they’ve always wanted.
Already nicknamed ‘the everything store’, Amazon is fast becoming ‘the everything, everywhere, every time store.’ Exceptional product accessibility, functionality and customer experience all converge to create a strong brand that consumers trust.
Already nicknamed ‘the everything store’, Amazon is fast becoming ‘the everything, everywhere, every time store.’ Exceptional product accessibility, functionality and customer experience all converge to create a strong brand that consumers trust.
Giving us so many ways to settle up, people view Paypal as dependable and modern. It’s making great progress in pursuing its mission to democratise financial services for consumers and businesses around the world.
Giving us so many ways to settle up, people view Paypal as dependable and modern. It’s making great progress in pursuing its mission to democratise financial services for consumers and businesses around the world.
These brands make emotional connections, earn trust and often exist to fulfill a larger purpose.
Download the Full IndexBritain’s favourite department store doesn’t stay that way by tradition, but by delivering a dependable and consistent experience. It keeps evolving its e-commerce and digital solutions, including a digital loyalty card, to make shopping easier. John Lewis is renowned for its polite staff, high-quality merchandise and - of course - those beloved Christmas ads.
Britain’s favourite department store doesn’t stay that way by tradition, but by delivering a dependable and consistent experience. It keeps evolving its e-commerce and digital solutions, including a digital loyalty card, to make shopping easier. John Lewis is renowned for its polite staff, high-quality merchandise and - of course - those beloved Christmas ads.
Delivering unrivalled bath time inspiration, this famous English upstart earns endless adoration from fans for vegetarian, cruelty-free and inventive potions; from exploding bath bombs to soothing skin creams, all handcrafted with zany names and addictive fragrances. With its commitment to sustainability, Lush has a purpose in which we truly believe.
Delivering unrivalled bath time inspiration, this famous English upstart earns endless adoration from fans for vegetarian, cruelty-free and inventive potions; from exploding bath bombs to soothing skin creams, all handcrafted with zany names and addictive fragrances. With its commitment to sustainability, Lush has a purpose in which we truly believe.
More than bricks and flicks, LEGO’s ability to create new entities - along with spinoff movies and video games - means it ranks highly in our inspiration metrics. The appeal of clicking those physical bricks together spans generations, but the pull is now digital too with the success of LEGO Life, a social network for kids to share their creations.
More than bricks and flicks, LEGO’s ability to create new entities - along with spinoff movies and video games - means it ranks highly in our inspiration metrics. The appeal of clicking those physical bricks together spans generations, but the pull is now digital too with the success of LEGO Life, a social network for kids to share their creations.
The connection gamers feel to this brand extends galaxies. The clarity of its message is clear: it’s a games machine, pure and simple. With its pure, sleek style many call Playstation the little black dress of gaming and with another year of killer sales under its belt it shows no signs of dying.
The connection gamers feel to this brand extends galaxies. The clarity of its message is clear: it’s a games machine, pure and simple. With its pure, sleek style many call Playstation the little black dress of gaming and with another year of killer sales under its belt it shows no signs of dying.
These brands don’t rest on their laurels. Even as industry leaders, they push the status quo, engage with customers in new and creative ways and find new ways to address unmet needs.
Download the Full IndexThis is a brand that really cleans up! It's the most innovative British brand and one that has never rested on its laurels. Beyond its vacuum cleaning legacy, the hi-tech hairdryers have been a flyaway success; and how would many of us survived the UK heatwave (and those hot nights) without our trusty, bladeless Dyson fans.
This is a brand that really cleans up! It's the most innovative British brand and one that has never rested on its laurels. Beyond its vacuum cleaning legacy, the hi-tech hairdryers have been a flyaway success; and how would many of us survived the UK heatwave (and those hot nights) without our trusty, bladeless Dyson fans.
Combining technology, cutting-edge designs and content, this fast-fashion giant has always been an early adopter, pivoting its model to adapt to anticipated consumer trends. ASOS is a truly multi-channel brand, allowing customers to shop via the web, mobile, its app or on social media.
Combining technology, cutting-edge designs and content, this fast-fashion giant has always been an early adopter, pivoting its model to adapt to anticipated consumer trends. ASOS is a truly multi-channel brand, allowing customers to shop via the web, mobile, its app or on social media.
At the forefront of driving innovation, Samsung is focused on what’s next as much as what’s now. It also sets itself apart in continuing to take a customer-first approach in how it communicates with consumers – in a jargon-free language we actually understand. Tablets, TVs, appliances and smart-home devices – all are winning plenty of awards and attention.
At the forefront of driving innovation, Samsung is focused on what’s next as much as what’s now. It also sets itself apart in continuing to take a customer-first approach in how it communicates with consumers – in a jargon-free language we actually understand. Tablets, TVs, appliances and smart-home devices – all are winning plenty of awards and attention.
Non-stop innovation: whether it’s the consistent release of products that revolutionise the way consumers interact with technology, or in-store innovations surrounding payment, it’s no longer just about what you think about the brand along the path to purchase, but how you experience the brand at every touchpoint.
Non-stop innovation: whether it’s the consistent release of products that revolutionise the way consumers interact with technology, or in-store innovations surrounding payment, it’s no longer just about what you think about the brand along the path to purchase, but how you experience the brand at every touchpoint.
We created the Prophet Brand Relevance Index® (BRI) to help companies measure brand relevance and understand how it can unlock growth. In fact, our data reveals that the revenue growth of the most relevant brands have outperformed the FTSE 100 average by 73% over the last decade.
BRAND RELEVANCE = REVENUE GROWTH
Revenue growth of the most relevant brands outperforms the FTSE 100 Index by 73% over the last decade
Problems we solve
HOW CAN YOU DRIVE GROWTH AND BECOME RELENTLESSLY RELEVANT?
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Check out the full Index for the complete list of brands that consumers simply can't live without.
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