Prophet Brand
Relevance
Index®
The brands U.S. consumers simply can’t live without.
Prophet Brand
Introduction
At Prophet, we believe that the strongest brands are the ones that are relentlessly relevant and making a difference in consumers’ lives. We surveyed 47,845 consumers in China, Germany, United Kingdom and United States to determine which of 803 unique brands they simply cannot live without.
Top 10 Brands in the U.S.
-
1+0
4th year in a row! -
2+1
Primed for relevance -
3+2
Inspiration station -
4+0
Binge and smile -
5+1
People power -
6-4
Oh, "Hey Google!" -
7+3
Soaring Samsung -
8+8
New to the Top 10! -
9-2
Music, your way -
10+4
The extra mile
The Four Principles
of Brand Relevance
Companies that have built relentlessly relevant brands generally have four common characteristics.
The Biggest Winners
and Losers of 2018
Relevance can be earned, but must be maintained. Which brands rose and fell in 2018?
Why Isn't My Brand
Ranked?
Given the methodology for brand selection, not all brands in every category could be included.
HOW CAN YOU DRIVE GROWTH AND BECOME RELENTLESSLY RELEVANT?
How relevant is your brand?
Dig into the data with our experts.
Brand Relevance Insights
What are the major insights we uncovered from the 2018 Prophet Brand Relevance Index®? Visit our blog to learn more.
