• Defining Brand Relevance

    Relevant brands make bold moves that amaze customers, push competitors out of consideration, and – at times – define entirely new categories and markets. And they do it while remaining unwaveringly authentic to who they are.

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Brands we
can't imagine
living without

Everything these brands invest in, create and bring to market is designed to meet important needs in people’s lives.

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Brands we
depend on

These brands make sure their products are available where and when customers need them, deliver consistent experiences and simply make life easier for their customers.

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Brands that
inspire us

These brands make emotional connections, earn trust and often exist to fulfill a larger purpose.

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Brands that consistently innovate

These brands don’t rest on their laurels. Even as industry leaders, they push the status quo, engage with customers in new and creative ways and find new ways to address unmet needs.

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Why rank brands based on relevance?

We created the Prophet Brand Relevance Index® (BRI) to help companies measure brand relevance and understand how it can unlock growth. In fact, our data reveals that the revenue growth of the most relevant brands have outperformed the S&P 500 average by 28% over the last decade.

BRAND RELEVANCE MEANS GROWTH

GROWTH FOR THE TOP 50 MOST
RELEVANT BRANDS VS. S&P 500

Note: based on publicly available financials for all publicly traded brands within the Top 50 in US 2017 BRI

HOW CAN YOU DRIVE GROWTH AND BECOME RELENTLESSLY RELEVANT?

ASSESS MY BRAND

How relevant is your brand?

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Dig into the data with our experts.