• How relentlessly relevant is your brand?

    See for yourself with Prophet’s brand relevance diagnostic. By assessing how ruthlessly pragmatic, customer obsessed, distinctively inspired and pervasively innovative you believe your brand to be, you can uncover opportunities to build and strengthen its relevance.

    TAKE DIAGNOSTIC

Why use the diagnostic tool?

Using our diagnostic allows you to rank your brand and where it falls across the four principles of relevance – customer obsession, pragmatism, innovation and inspiration. This leads to an assessment of where you are falling short or excelling when building relevance with your customers.

Once finished, you’ll get tips to help you in the areas where you may be lagging. Picking out a few of those areas to work on can help create change, build relevance and drive growth.

FUN FACT

Top 50

In a world that is constantly changing and evolving, our Index shows brands that can connect consumers back to simpler times and evoke nostalgia are more relevant: LEGO, Disney, Nintendo and Cadbury's are all in the top 50.

Please provide the required information to advance the diagnostic:
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Before getting started, please select the brand you will be assessing and your category.

Thank You!

Enter the name of the brand you'd like to assess
Select Category
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Compared to other companies, how do you think your company performs on the provided statements?

Click and move the slider to indicate your answer. Selecting 10% means you believe the brand you selected performs higher than 90% of other brands.

1.
Is a brand that customers can’t imagine living without
2.
Meets an important need in customers’ lives
3.
Makes customers happy
4.
Connects emotionally with customers
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5.
Is available to customers where and when they need it
6.
Makes customers’ lives easier
7.
Delivers a consistent customer experience
8.
Is a brand customers can depend on
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9.
Makes customers feel inspired
10.
Has a purpose that customers believe in
11.
Is a brand that customers trust
12.
Is considered modern and in-touch by customers
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13.
Pushes the status quo
14.
Engages with customers in new and creative ways
15.
Has better products, services and experiences than competitors
16.
Is always finding new ways to meet customer needs
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