• Insights

    When we looked at the highest performers, we observed that there are five ways they’re continually reinventing themselves.

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User mindset over matter

How can you be sure that the product you’re developing is going to solve that unmet need? Data is the most valuable resource and the key driver of growth and change for businesses today. Those industry leaders outperforming in the relevance stakes have shifted from a customer to a user-mindset in order to obtain it.

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Rethinking value exchange

For a long time, customers felt like brands were benefitting more than they were, as many failed to deliver value beyond the transactional relationship. However, we now see more swapping rich data in order to connect with each customer at a deeper and more intimate level. More personal, more welcomed, more trusted.

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Home-grown brands are falling behind

While some of the country’s leading brands are well-known and highly regarded, this year’s results show that many are falling behind their international counterparts. In the UK we’ve been slow to adapt and adopt, particularly when it comes to technology-related aspects for the benefit of the consumer and brand experience. And there is only a small set of British brands that UK customers feel are driving us into the future.

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The power of purpose

Consumers don’t just look for good products anymore. Those brands capturing the bold change they seek to create in the world, do so through defining their purpose and applying this to their products, marketing and customer experience. It’s no surprise that brands with conviction are becoming more powerful, influential and relevant than ever.

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THE BIGGEST MOVERS IN THE UK
FROM 2017 TO 2018

HOW CAN YOU DRIVE GROWTH AND BECOME RELENTLESSLY RELEVANT?

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